In a crowded and cluttered packaged water category where every brand is struggling to make a mark in the market and minds, Liquid Death not only managed to capture consumers’ attention but also were able to scale up significantly. And quickly.   Founded by adman Mike Cessario just a year before the pandemic,  Liquid Death, the canned mountain spring water brand, is now valued at over $700 mn.  So, what’s the brand’s, rather Mike’s, recipe of success?  The man’s deep understanding on the fundamentals of marketing, his unwavering belief that creativity is the evergreen formula to build brand and businesses and…