My two cents on the subject. For the young guns in marketing With the advent of new tools, technologies and platforms, the role of strategic planning has evolved significantly in recent times, more so for the digital-first agencies. Young marketers and strategists who are currently at the cusp of mainline and digital are often seen caught in the conundrum of gut vs data. Gut instinct or data-driven approach? You need both. In the age of data-driven marketing, relying on gut instinct may seem counterintuitive. However, multiple studies have shown that listening to your gut can yield more accurate decisions. In…